There are several important criteria for a good website. The most important of them is to make it user-friendly for the end user. In today’s world of smartphones and tablets, a website must work perfectly not only on computers, but also on all mobile devices. Moreover, it must be visually attractive and “sell” a product or service.
The speed of creating a website depends on many factors, such as its complexity, availability of all its elements (graphics, photos, texts) and communication efficiency at each stage of project acceptance. However, trying to answer this question more precisely, we can assume that most of the projects can be implemented within 2-6 weeks.
It means, in simple terms, that the website is adapted to browsing on mobile devices such as smartphones or tablets. This also means that it was created in accordance with the latest Google standards, i.e. based on RWD (Responsive Web Design) techniques. However, it means much more than just that you can “open” it on your smartphone. A fully responsive website will be “friendly” to this device, i.e. the texts will be clear and legible, and the graphics will be “arranged” to fit the size of the screen. In addition, the whole thing will be able to browse efficiently even on the smallest mobile device.
CMS stands for Content Management System. Simply put, it is a web application or a set of them, allowing for easy creation of a website, its updating and expansion. Currently, the most common CMS system is WordPress. This system allows for independent management of the website, its update or extension with additional functionalities.
If we are talking about errors noticed by end users, there are a few elements that disqualify the website. These include, for example, too long loading time, too small and too long texts or unclear, often “microscopic” graphics. Of course, this issue is much more complicated. A good website must also be prepared in such a way that the so-called Google bots evaluate it well. Thanks to this, it has a chance to be placed high in the Google search engine results.
Again, let’s try to look at this issue through the eyes of end users. If you go through a website and it is visually attractive, not overloaded with texts, fast – just so that you want to use it – it means that it is good.
It is a truism to say that nowadays everything “moves” to the Internet. All modern and well-prepared websites gain a higher position in Google search engine. This means that the others are “pushed out” to further positions.
Can we afford to cease to exist in the Internet?
Most often the modification of the old website is a tedious and quite breakneck process. Anyway, many companies simply do not take on such a task. The answer to this question is similar to whether it is easier to build a new house on empty land or renovate an old building. It is difficult to say directly what is more profitable – but usually the end result is much better (and the process less expensive) in case of building a completely new website.
The basic “trend”, or rather the necessity, is simply mobility, i.e. adjusting the interface to devices such as smartphones and tablets. More and more traffic is generated by Internet users using these devices (more than 70% of traffic is generated by “mobile channels”). As far as functionality is concerned, simple websites with easy access to information dominate, because nobody has time to search for information like a treasure of pirates on subsequent subpages of the site. All information must be extremely legible and access to it must be immediate. The issue of texts is similar. Pages should contain the necessary minimum of information dressed in a visually attractive form.
There are many such elements. They certainly include: clear and simple menu, unrestrained texts and intuitive layout. Texts describing the basic area of the company’s activity should contain words and phrases allowing for good SEO (Search Engine Optimization). Individual pages should be legible and “graphically clean”, i.e. contain visually aesthetic elements. A lot also depends on the specificity of the business and individual expectations. These include, for example, links redirecting to social media, news or blogs.